My wife uses a lot of lip balm. We have a few dozen tubes in our house. I always carry lip balm in my pocket, mostly for when my wife needs it. I would consider Jenny a lip balm expert. Both she and I recently were introduced to a lip balm that we consider the "best in the World".  My wife explains in this YouTube video which one we picked, her favorite, and why:

So, there you have it! The best lip balm in the World, according to Jenny and me is made by a Northern Colorado entrepreneur under the named Scentual Products.

Jenny with her favorite lip balm
Todd Harding, TSM
Jenny with her favorite lip balm

Drew explains how he came up with product:

This is how it began. My wife spoke these words and I set out to find a solution. I started with a basic lip balm formula and after a thumbs down, started studying the properties of oils, waxes and scents. I mixed and poured and tried again and again. "Too sticky..."  "Too soft..."

Finally, after three months of trial and error, I gave her a tube of peppermint. She tried it and smiled. "Perfect!" she said. (And peppermint has been her favorite ever since!) I expanded the formula from 3 tubes to 50 tubes and the results were the same. Still perfect.

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