The three Colorado State University alums, who developed Stuff ‘n Mallows chocolate-chip-stuffed marshmallows, are hoping to break a world record this weekend on the CSU campus for the most people making s’mores simultaneously.

The Guinness World Record attempt is set for Saturday, April 18 at 11:30 a.m., in CSU parking lot 240 (at Meridian and Pitkin streets) in Fort Collins.

James Schrack, co-founder of Stuff ‘n Mallows says:

“We need at least 250 people to set a record, but our goal is 500 people or more. We will provide the graham crackers, a roasting stick with a Stuff ‘n Mallow on it, and tables for 10 around a campstove. Once our stewards verify that the mallow has been roasted and submitted the total for the record, participants get to eat the s’mores.”



Participants must have a ticket to be admitted. Tickets are $5 each and are available online. All proceeds will be donated to KOA Cares Camps, which provides camping experiences for kids with cancer at KOA Campgrounds.

Each roaster will also receive a participant ribbon, a group photo, a coupon for discounted Stuff ‘n Mallows, and a sticker.

Schrack and his co-founders Tyler Krenzelok and Paul Jenkins developed Stuff ‘n Mallows while they were in the 16-week Venture Accelerator program through the Institute for Entrepreneurship in the CSU College of Business in 2013. Their business plan was to place chocolate chips inside the marshmallow to create a better “s’more eating experience.

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