Netflix Cracks Down on Customers Using VPNs and Proxies
Netflix announced this weekend it will crack down on customers using VPNs, proxies, or any other unblocking tool to access content unavailable in their country.
"In coming weeks, those using proxies and unblockers will only be able to access the service in the country where they currently are," said Netflix's vice president of Content Delivery Architecture, David Fullagar, in a statement. "We are confident this change won't impact members not using proxies."
Users can use VPNs and proxies to mask their location and bypass country restrictions in order to watch content only available in the United States. This practice is generally frowned upon since it creates a loophole to licensing and distribution agreements from production studios.
Earlier this month, Netflix announced it would expand its service to 190 countries, excluding China, Crimea, Syria, and North Korea. Along with its growth, Netflix wants to take extra measures to make content producers happy.
"For now, given the historic practice of licensing content by geographic territories, the TV shows and movies we offer differ, to varying degrees, by territory," Fullagar said. "In the meantime, we will continue to respect and enforce content licensing by geographic location."
Fullagar adds some networks may still work after the ban, or someone will create one that does work, since VPNs and proxies are an evolving technology. However, the ultimate goal is to offer content that doesn't require anyone to use an unblocker tool.
"We look forward to offering all of our content everywhere and to consumers being able to enjoy all of Netflix without using a proxy," said Fullagar. "That's the goal we keep pushing towards."