In the fall of 2013, APCO Worldside surveyed 70,000 people about the world’s biggest brands. They measured their responses in eight different ways—“understanding, approachability, relevance, admiration, curiosity, identification, empowerment, and pride.” The number one most loved company out of 600 choices: Disney.
It's been three years since ‘Pirates of the Caribbean: On Stranger Tides’ was unleashed upon an unsuspecting populace, convincing even the most die hard fans of Disney's lucrative franchise that Captain Jack Sparrow needed to take a break. Maybe forever. And yet, these past years have been filled with rumors and casting and almost-casting for ‘Pirates of the Caribbean: Dead Men Tell No Tales.’ Like it or not, this film is coming and now it has the young up-and-comer Brenton Thwaites in its drunken, slurred, overlong clutches.