Will the ‘Way Cup’ Become Colorado’s Next Big Thing?

You could begin to see some new cups when walking around the Fort Collins area. These cups are meant to be one step towards a more sustainable environment; will they take off?

When you hear that our recycling of plastics is all but futile, the idea of a cup that you buy once, to be used over and over again sounds encouraging. We all know that change does not comes easy, though.

Will you be giving it a shot?

Fort Collins Art and Publishing Non-Profit Creates Reusable Cup

In the fall of 2024, Wolverine Farm of Fort Collins, whose goal is to publish quality literature and art that mindfully engages humans with the world, introduced their brain-child, The Way Cup.

What is The Way Cup?

The Way Cup is a cup that holds 12 oz. of liquid that can be used again and again, as opposed to using multiple disposable cups. They note that the average disposable cup is used for only seven minutes before being thrown away.

RELATED: How Recycling Will Be Free For All Coloradans

For $12 you can have The Way Cup; when you no longer need the cup you can return it for your $12 back.

So, say you want to get a cup of coffee and stroll around Old Town; get the cup (and some coffee which is available there at Wolverine) and be on your way.

MORE: Reusable Cups Coming to Coors Field

You can keep the cup in your car or in your pack, and have that filled, instead of a disposable cup.

From their site:

Why spend mountains of cash only to make mountains of trash?

The program received funding from the  Community Leadership Grant from the City of Fort Collins Environmental Services Department; in the hopes that it might become a citywide endeavor.

After Fort Collins, who knows?

They've put together a little song and video about The Way Cup, which, once you give it a listen, you begin to understand-

It's "The Way Cup" as in, 'Wake Up  and stop throwing things away.'