Colorado Outdoor Store Makes Cameo in a National Commercial

It's always exciting when beloved and familiar places from Colorado appear on television or in movies. Sometimes these backdrops are obvious to recognize on screen, but on other occasions, they can be a bit harder to notice.

Recently, a familiar Colorado face and place both made cameos in the same national TV commercial.

Former Denver Broncos quarterback Peyton Manning teamed up with U.S. Bank to endorse the Smartly Visa Signature Card and Smartly Savings accounts.

During the 30-second advertisement, which first aired during the College Football Playoff championship in January 2025, Manning is seen taking his birding passion to the next level. At the beginning of the commercial, Coloradans may recognize the outdoor store Manning is shopping for birding gear at. That's because Colorado's very own FERAL served as the backdrop for this scene.

Located in the heart of Denver, FERAL is a locally-owned, independent outdoor gear shop. They offer new and used gear sales, gear rentals, and repairs. Visit the store and purchases all the necessities (like Peyton did) at 3936 Tennyson Street.