Many window coverings manufacturers purposely over-inflate the suggested retail price of their products so that companies selling window coverings at the retail level can advertise huge discounts. Learn why Blind Brothers doesn’t advertise discounts on their services. After reading a tip from Blind Brothers, answer a trivia question to earn 500 points.
Manufacturers over-inflate the suggested retail price of their products so that companies selling window coverings at the retail discounts up to 75% off Manufacturers Suggested Retail (M.S.R). For instance, a product costing a dealer $100.00 could have a M.S.R. price of $1000.00. Now the dealer can advertise 75% off, and create the illusion that there is a huge savings for the customer.
“Buy One Get Three Free” gimmicks are common in the window covering industry as well. The “One” is sold at the inflated retail price then the other “Three” of equal or smaller size are “free,” but the customer actually ends up paying more than they would have if they purchased all three at the 75% off rate.
Blind brothers doesn’t believe in advertising discounts because they believe that some of these techniques are false advertising. Their everyday prices are usually lower than a “sale” at a department store. Plus, their prices include their shop-at-home service, measuring, installation, and the in-home “service after the sale” warranty.
FILL IN THE BLANK: Blind Brothers believes that some of techniques used by their competition are borderline for ____________ advertising.