Men can be extreme.  Thankfully, the world is full of women to make sure we don't all kill ourselves by doing stupid stuff. Not that it's all stupid, but hey, who we fooling here.  Real or not, this commercial makes me want to buy their product.

I did have a tech head friend of mine say he slowed the video down frame by frame and it is in fact a hoax. That being said, the idea either came from someone who actually tried this or you know it's only a matter of time before someone does try.

I've never even heard of the beer, but I shall search until I find thee and I will consume said beverage before, and if, casting any stones.  In the meantime...

PULL