John Rich from Big & Rich Calls The Good Morning Guys for 28 Hours of Hope

For the 28 Hours of Hope this year, Brian, Todd, and Susan have an amazing lineup of artists they're expecting to hear from throughout the day today. 

One of those artists was K99 favorite, John Rich from  Big & Rich, who called in to tell Brian and Todd just how much the cause means to him.

"I'm really proud that your radio station continues to be a force for that raising awareness and money that goes into fixing a lot of these situations.  Without that...there is no hope."

Brian and John talked about their own children and how, despite the fact that they love and cherish their children, not everyone experiences that love.

"If you know of a little kid who is being mistreated [...] pick up the phone and call someone and do something about it," John said.  He couldn't be more right, and donating to 28 Hours is just one way to help.

We'll be updating you with artist interviews all day, so stay tuned to K99.com and on the air for more.