Do you opt for the healthier white meat of chicken breasts or do you indulge in the fattier, richer, juicier, dark meat chicken? A new trend indicates that many are still opting for the healthier white meat when it comes to chicken, but sales are indicating more consumers are buying the dark meat.

Greeley-based Pilgrim’s Pride, for one, has gradually increased sales of dark meat while reporting decreasing sales of breasts.

“Dark meat is making a run to begin to try to catch up (to white),” said Bill Roenigk, vice president and market economist for the National Chicken Council.


Dark meat isn’t all bad for you

Take a look at the nutrition.

  • Most dark meats tend to contain more zinc, riboflavin, niacin, thiamin, vitamins B6 and B12, amino acids, iron than white meat.
  • Dark beef meat contains about 11 times more zinc than tuna, and about 3 times as much iron than raw spinach.
  • Chicken and Turkey dark meat contain vitamins A, K, B6, B12, niacin, folate, pantothenic acid, minerals as selenium, phosphorus and zinc.