Cola Company Gets Creative in Fight Against Littering
This soda company has been super smart in their advertising campaigns for as long as I can remember. And they're at it again, this time they're getting creative in the fight against littering.
Continuing what seems to be a lifetime goal, Coca-Cola has come up with a way to re-use your plastic bottles. In their '2nd Lives' campaign, the company has come up with ways to use your plastic bottles after you've enjoyed your beverage.
In a very environmentally way, the soda company has made re-purposing plastic fun for the whole family, all while reducing, or attempting to reduce the negative impact of plastic on the planet.
There will be 16 different caps that will turn your empty plastic bottles into a variety of things, from dumbbells to condiment dispensers, from squirt bottles to pencil sharpeners and beyond. The campaign will begin in Asia, from what it seems, but you won't likely have to wait too long for this crazy innovative way to re-use your soda bottles to hit the States.
Coca-Cola has a long history of campaigning for peace, remember their " I'd like to buy the world a coke" advertisements?